Two dimensions of sustainability within the luxury fashion industry

Lundin, Lisa Petra Christina (A.A. 2021/2022) Two dimensions of sustainability within the luxury fashion industry. Tesi di Laurea in Sustainable marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 92. [Master's Degree Thesis]

PDF (Full text)
Download (2MB) | Preview


Literature review. Luxury. Sustainability. Luxury and sustainability–from a contradiction view to a perfect match? Sustainability marketing communication strategy in luxury fashion. Two new categories for luxury consumption. The modern luxury consumer. The gap and research question. Conceptual framework and hypotheses development. Luxury and slow fashion. Sustainability and quality. Perceived quality. Willingness to buy–WTB. Hypotheses. Methodology. Method and research design. Sample and data collection. Procedure. Variables and measurement. Data analysis and results. Descriptive statistics. Reliability. Independent sample t-test. Simple mediation model. Simple mediation model with covariates. Discussion. Theoretical contribution. Managerial implications.


Bibliografia: pp. 48-53.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Sustainable marketing
Thesis Supervisor: Buonomo, Antonella
Thesis Co-Supervisor: Villarroel Ordenes, Francisco Javier
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 Mar 2023 10:08
Last Modified: 07 Mar 2023 10:08


Downloads per month over past year

Repository Staff Only

View Item View Item