Courtot, Ysalis (A.A. 2021/2022) Is the chatbot enough to humanize the French customer experience in e-retail? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 88. [Master's Degree Thesis]

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Abstract/Index

Literature review. The unprecedented growth of e-commerce, the new challenging “Eldorado” for retail brands. From commerce to e-commerce. From physical (CX) to digital customer experience (DCX) in the B2C. The future of artificial intelligence, towards machines at the service of customers in e-commerce? From intelligence to artificial intelligence? As a human, should we start to fear AI and its growing applications in e-commerce & e-retail 4.0? A human & digital customer experience with the specific case of the AI-chatbot in France. What is an AI-chatbot? Fad or real trend? The current chatbot situation in French e-retail & e-commerce market. Methods. Results. Demographic profile. Hypotheses testing. Discussion.

References

Bibliografia: pp. 75-80.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	D'Ambrosio, Daniele
Thesis Co-Supervisor:	Mazzù, Marco Francesco
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Mar 2023 10:37
Last Modified:	07 Mar 2023 10:37
URI:	https://tesi.luiss.it/id/eprint/35290

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