Luxury brands expanding into emerging markets: the case of Bulgari and Tiffany & Co.
Ballico, Barbara (A.A. 2021/2022) Luxury brands expanding into emerging markets: the case of Bulgari and Tiffany & Co. Tesi di Laurea in Management delle imprese internazionali, Luiss Guido Carli, relatore Claudia Pongelli, pp. 165. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Expansion strategies in emerging markets. Characteristics of emerging markets and foreign direct investment trends. Benefits of foreign direct investments in emerging economies. Factors affecting the entry strategy decision. Enry mode strategies and the aspects that must be considered for emerging markets. Luxury jewelry in emerging markets. Jewerly industry overview. Key luxury consumers. BRICS' environment for luxury jewelry. Case studies. Methodology. The brands. Strategies in emerging markets. Profitable and unprofitable emerging markets.
References
Bibliografia: pp. 144-151.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77) |
| Chair: | Management delle imprese internazionali |
| Thesis Supervisor: | Pongelli, Claudia |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2023 16:07 |
| Last Modified: | 07 Mar 2023 16:07 |
| URI: | https://tesi.luiss.it/id/eprint/35326 |
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