The impact of innovation on customer brand loyalty in the hotel sin Amman-Jordan
Al Masalmeh, Danyah (A.A. 2021/2022) The impact of innovation on customer brand loyalty in the hotel sin Amman-Jordan. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Andrea Parziale, pp. 109. [Master's Degree Thesis]
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Abstract/Index
Literature review. Previous studies. Distinguish the current study from other previous studies. Methodology. Research design. Statistical techniques in data analysis. Population and sample. Research instrument. Procedure for data collection. Validity and reliability. Demographic analysis. Research results. Descriptive statistical analysis. Hypotheses testing. Matrix correlation. Results about the main hypothesis.
References
Bibliografia: pp. 68-79.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
Chair: | Markets, regulations and law |
Thesis Supervisor: | Parziale, Andrea |
Thesis Co-Supervisor: | Guahk, Youngah |
Academic Year: | 2021/2022 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 08 Mar 2023 14:35 |
Last Modified: | 08 Mar 2023 14:35 |
URI: | https://tesi.luiss.it/id/eprint/35337 |
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