The impact of innovation on customer brand loyalty in the hotel sin Amman-Jordan

Al Masalmeh, Danyah (A.A. 2021/2022) The impact of innovation on customer brand loyalty in the hotel sin Amman-Jordan. Tesi di Laurea in Markets, regulations and law, Luiss Guido Carli, relatore Andrea Parziale, pp. 109. [Master's Degree Thesis]

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Literature review. Previous studies. Distinguish the current study from other previous studies. Methodology. Research design. Statistical techniques in data analysis. Population and sample. Research instrument. Procedure for data collection. Validity and reliability. Demographic analysis. Research results. Descriptive statistical analysis. Hypotheses testing. Matrix correlation. Results about the main hypothesis.


Bibliografia: pp. 68-79.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Markets, regulations and law
Thesis Supervisor: Parziale, Andrea
Thesis Co-Supervisor: Guahk, Youngah
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 08 Mar 2023 14:35
Last Modified: 08 Mar 2023 14:35


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