Sustainable fashion industry: user response towards green message

Carbone, Chiara (A.A. 2021/2022) Sustainable fashion industry: user response towards green message. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 91. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Sustainable development. Fashion industry: an overview. Consumers and sustainable fashion. Transparency in the fashion industry. The importance of sustainable communication. Theoretical background. Sustainability in the fashion industry. Luxury and sustainability. How are they perceived from the customers. Sustainable communication in green marketing strategies. Social media influence. Greenwashing. Two ways to contribute to environmental sustainability. Conceptual framework. MArketing research experiment. Methodological approach. Results.


Bibliografia: pp. 67-74. Sitografia: p. 75.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: D'Ambrosio, Daniele
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 23 Mar 2023 10:41
Last Modified: 23 Mar 2023 10:41


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