nu3, the rebranding process
Di Filippo, Luca (A.A. 2021/2022) nu3, the rebranding process. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 49. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Rebranding. Rebranding. Literature review and hypothesis development. Brand equity. Brand loyalty. Brand awareness. Perceived quality. Brand association. The research. Methodology. Analysis and results.
References
Bibliografia: pp. 41-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Mar 2023 10:49 |
| Last Modified: | 23 Mar 2023 10:49 |
| URI: | https://tesi.luiss.it/id/eprint/35407 |
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