nu3, the rebranding process

Di Filippo, Luca (A.A. 2021/2022) nu3, the rebranding process. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 49. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Rebranding. Rebranding. Literature review and hypothesis development. Brand equity. Brand loyalty. Brand awareness. Perceived quality. Brand association. The research. Methodology. Analysis and results.


Bibliografia: pp. 41-45.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: D'Ambrosio, Daniele
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 23 Mar 2023 10:49
Last Modified: 23 Mar 2023 10:49


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