Eco-friendly conducts and gender equality: how they are incorporated and influence FMCG organizations
Giannini, Chiara (A.A. 2021/2022) Eco-friendly conducts and gender equality: how they are incorporated and influence FMCG organizations. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 67. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Eco-friendly consumer. Eco-friendly products. Green marketing. Eco-friendly FMCG organizations. Gender equality. Gender equality and FMCG investments. Organizational investments and considerations. Research metrics. Marketing research. Reasearch method. Eco-friendly conducts. Gender equality conducts. Financial and brand performances. Eco-friendly conducts, gender equality and brand performance indicators. Main findings. Eco-friendly initiatives. Gender equality initiatives. Brand and financial measures. Regression analysis. Managerial implications.
References
Bibliografia e sitografia: pp. 62-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pellegrino, Gianfranco |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Mar 2023 11:05 |
| Last Modified: | 23 Mar 2023 11:05 |
| URI: | https://tesi.luiss.it/id/eprint/35410 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
