Influencer marketing: l’effetto del language arousal sull’engagement
Gabriele, Pietro (A.A. 2021/2022) Influencer marketing: l’effetto del language arousal sull’engagement. Tesi di Laurea in Analisi e misurazione delle performance di marketing-marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 41. [Master's Degree Thesis]
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Abstract/Index
Letteratura. Online influencer marketing (OIM). Engagement. Arousal. Studio. Metodo di analisi. Risultati. Discussione. Implicazioni teoriche e contributi manageriali.
References
Bibliografia e sitografia: pp. 19-26.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Analisi e misurazione delle performance di marketing-marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Mar 2023 11:36 |
| Last Modified: | 23 Mar 2023 11:36 |
| URI: | https://tesi.luiss.it/id/eprint/35416 |
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