The digital transformation of the retail sector: can the dematerialized prospectuses replace paper prospectuses?
Gaillard, Alice (A.A. 2021/2022) The digital transformation of the retail sector: can the dematerialized prospectuses replace paper prospectuses? Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Behzad Maleki Vishkaei, pp. 79. [Master's Degree Thesis]
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Abstract/Index
Literature review. The paper prospectus: a central historical tool for retailer strategy. A tool for evolving customers. The paper prospectus must be placed in a new context. Methods: study field, data collection and analysis methods. Area of observation. Tool and methods of observation. Analytic procedures applied. Results. Discussion, implications and future research directions, limitations. Discussion and theoretical contribution. Implications.
References
Bibliografia: pp. 53-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Maleki Vishkaei, Behzad |
| Thesis Co-Supervisor: | De Giovanni, Pietro |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Mar 2023 14:25 |
| Last Modified: | 28 Mar 2023 14:25 |
| URI: | https://tesi.luiss.it/id/eprint/35478 |
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