Neuromarketing techniques as a strategic horizon for research and sales maximization
Toro, Federico (A.A. 2021/2022) Neuromarketing techniques as a strategic horizon for research and sales maximization. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 39. [Bachelor's Degree Thesis]
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Abstract/Index
Neuromarketing tools. Adaptation of strategies to the modern socio-economic environment. Social change and evolution of methodologies. Limbic system: “chief emotion manager”. Brain imaging. Biophysiological indicators. Eyetracking. Neuromarketing digital applications. Practical applications: neurosciences for tourism development. The digital tourism market. The buying process of today’s traveler. The seven principles of persuasion: Robert Cialdini. Emotional analysis. The power of a picture. Content marketing. Eye tracking for research optimization. Neuromarketing tools at the service of unconventional research. Buyer’s visual perception and sensory journey. Complementarity of attentional states. Case study: ipsos research on the industrial confectionery category. Case study: ipsos inquiry on best shelf placements in terms of visibility.
References
Bibliografia e sitografia: p. 38.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Apr 2023 16:28 |
| Last Modified: | 18 Apr 2023 16:28 |
| URI: | https://tesi.luiss.it/id/eprint/35682 |
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