Neuromarketing techniques as a strategic horizon for research and sales maximization

Toro, Federico (A.A. 2021/2022) Neuromarketing techniques as a strategic horizon for research and sales maximization. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 39. [Bachelor's Degree Thesis]

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Neuromarketing tools. Adaptation of strategies to the modern socio-economic environment. Social change and evolution of methodologies. Limbic system: “chief emotion manager”. Brain imaging. Biophysiological indicators. Eyetracking. Neuromarketing digital applications. Practical applications: neurosciences for tourism development. The digital tourism market. The buying process of today’s traveler. The seven principles of persuasion: Robert Cialdini. Emotional analysis. The power of a picture. Content marketing. Eye tracking for research optimization. Neuromarketing tools at the service of unconventional research. Buyer’s visual perception and sensory journey. Complementarity of attentional states. Case study: ipsos research on the industrial confectionery category. Case study: ipsos inquiry on best shelf placements in terms of visibility.


Bibliografia e sitografia: p. 38.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 18 Apr 2023 16:28
Last Modified: 18 Apr 2023 16:28


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