L’importanza del brand nello sport: NBA vs Eurolega
Gentile, Francesco (A.A. 2021/2022) L’importanza del brand nello sport: NBA vs Eurolega. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 42. [Bachelor's Degree Thesis]
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Abstract/Index
Customer experience. Brand management. Modello NBA. Il basket europeo. Il modello NBA a confronto con quello europeo.
References
Bibliografia: p. 40. Sitografia: pp. 41-42.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 May 2023 12:29 |
| Last Modified: | 03 May 2023 12:29 |
| URI: | https://tesi.luiss.it/id/eprint/35760 |
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