Barducci, Lorenzo (A.A. 2021/2022) Sportswear ed athlete branding: efficacia e ruolo dell’athlete endorsement. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 75. [Bachelor's Degree Thesis]

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Abstract/Index

Il brand, la brand equity e il personal branding. Il branding e la brand equity. Associazioni di marca. Sustainable brand equity. Brand equity nell’era digitale. Personal branding. Sportswear branding e athlete branding nell’era digitale. Lo sports branding e le sue tipologie. Sportswear brands. Athlete branding: processi, brand image e identificazione. Athlete branding nell’era social. Il fenomeno dell’athlete endorsement. Athlete endorsement per il branding di sportswear e atleti. Case study 1: UNIQLO-Federer endorsement deal. Case study 2: Nike-Tiger Woods endorsement deal.

References

Bibliografia e sitografia: pp. 51-75.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Marketing
Thesis Supervisor:	Costabile, Michele
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	04 May 2023 10:45
Last Modified:	04 May 2023 10:45
URI:	https://tesi.luiss.it/id/eprint/35799

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