Sportswear ed athlete branding: efficacia e ruolo dell’athlete endorsement

Barducci, Lorenzo (A.A. 2021/2022) Sportswear ed athlete branding: efficacia e ruolo dell’athlete endorsement. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 75. [Bachelor's Degree Thesis]

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Il brand, la brand equity e il personal branding. Il branding e la brand equity. Associazioni di marca. Sustainable brand equity. Brand equity nell’era digitale. Personal branding. Sportswear branding e athlete branding nell’era digitale. Lo sports branding e le sue tipologie. Sportswear brands. Athlete branding: processi, brand image e identificazione. Athlete branding nell’era social. Il fenomeno dell’athlete endorsement. Athlete endorsement per il branding di sportswear e atleti. Case study 1: UNIQLO-Federer endorsement deal. Case study 2: Nike-Tiger Woods endorsement deal.


Bibliografia e sitografia: pp. 51-75.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 May 2023 10:45
Last Modified: 04 May 2023 10:45


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