Digital sensory marketing

Quaranta, Paolo (A.A. 2021/2022) Digital sensory marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 56. [Bachelor's Degree Thesis]

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Abstract/Index

Customer experience e marketing esperienziale. Customer experience. La customer experience che si evolve. Customer journey. Dal CRM al CEM: fare customer experience management. Marketing esperienziale. Digital sensory marketing. Tecnologie innovative. Nuove tecnologie e casi aziendali. Customer experience avanzata. Intelligenza artificiale. Tecnologie immersive: realtà aumentata e realtà virtuale.

References

Bibliografia: pp. 52-55. Sitografia: p. 56.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: Costabile, Michele
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 May 2023 12:43
Last Modified: 04 May 2023 12:43
URI: https://tesi.luiss.it/id/eprint/35807

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