La misurazione della performance aziendale nella prospettiva del marketing
Lombardi, Angelo (A.A. 2008/2009) La misurazione della performance aziendale nella prospettiva del marketing. Tesi di Laurea in Economia aziendale, LUISS Guido Carli, relatore Giovanni Fiori, pp. 74. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La misurazione dei risultati e la funzione marketing. Marketing strategico e marketing operativo. Marketing assets. Customer relationship management (CRM). Pianificazione strategica di marketing.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Economia aziendale |
| Thesis Supervisor: | Fiori, Giovanni |
| Academic Year: | 2008/2009 |
| Session: | Extraordinary |
| Deposited by: | Users 353 not found. |
| Date Deposited: | 20 Apr 2011 16:40 |
| Last Modified: | 12 Dec 2017 08:25 |
| URI: | https://tesi.luiss.it/id/eprint/3585 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
