La misurazione della performance aziendale nella prospettiva del marketing

Lombardi, Angelo (A.A. 2008/2009) La misurazione della performance aziendale nella prospettiva del marketing. Tesi di Laurea in Economia aziendale, LUISS Guido Carli, relatore Giovanni Fiori, pp. 74. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

La misurazione dei risultati e la funzione marketing. Marketing strategico e marketing operativo. Marketing assets. Customer relationship management (CRM). Pianificazione strategica di marketing.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17)
Chair: Economia aziendale
Thesis Supervisor: Fiori, Giovanni
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: MARIA LAURA MARCEDDU
Date Deposited: 20 Apr 2011 16:40
Last Modified: 12 Dec 2017 08:25
URI: https://tesi.luiss.it/id/eprint/3585

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item