Food labels and their impact on consumers’ choices
D'amato, Angelica (A.A. 2021/2022) Food labels and their impact on consumers’ choices. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 93. [Bachelor's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (6MB) | Request a copy |
Abstract/Index
Impact of labelling on food choices. Consumer perception of food labels. Green marketing. Color theory in food marketing. Eco-labels. What are eco-labels? How do eco-labels affect trust? Green washing. PDO. PDO and made in Italy. Authenticity. PDO products and globalization. Research. Hypotheses. Sample definition and procedure. Survey. Results. Implications.
References
Bibliografia: pp. 42-47.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Aug 2023 14:48 |
| Last Modified: | 01 Aug 2023 14:48 |
| URI: | https://tesi.luiss.it/id/eprint/36210 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
