Food labels and their impact on consumers’ choices

D'amato, Angelica (A.A. 2021/2022) Food labels and their impact on consumers’ choices. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 93. [Bachelor's Degree Thesis]

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Impact of labelling on food choices. Consumer perception of food labels. Green marketing. Color theory in food marketing. Eco-labels. What are eco-labels? How do eco-labels affect trust? Green washing. PDO. PDO and made in Italy. Authenticity. PDO products and globalization. Research. Hypotheses. Sample definition and procedure. Survey. Results. Implications.


Bibliografia: pp. 42-47.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Donato, Carmela
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 01 Aug 2023 14:48
Last Modified: 01 Aug 2023 14:48


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