The effect of influencer marketing on young consumers: attachment theory

Vitali, Valentina (A.A. 2021/2022) The effect of influencer marketing on young consumers: attachment theory. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 34. [Bachelor's Degree Thesis]

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Who are social media influencers? Defining influencers. Classification of influencers. Qualitative categorization of influencers. Quantitative categorization of influencers. Influencer marketing and attachment theory. Online marketing. Social media and influencer marketing. Target audience for influencer marketing. Key success factors for influencer marketing. Motivations to follow social media influencers. Consumer’s emotional needs: the EEG needs. Attachment theory. The Alix Earle effect: the psychological appeal of the “relatable” influencer.


Bibliografia: pp. 27-34.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 01 Aug 2023 15:14
Last Modified: 01 Aug 2023 15:14


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