Neuromarketing: between innovation and abuse of free will
Marcon, Jacopo (A.A. 2021/2022) Neuromarketing: between innovation and abuse of free will. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 35. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Technological revolution. Introduction to traditional marketing. Introduction to neuromarketing. Introduction to neurodcience. Neuroscience and marketing. Fields of application. Tools and appliances. Scientific tools and methods. Brain scanning and imaging. Behavioural & bio-physiological indicators. Neuromarketing and ethics.
References
Bibliografia: p. 33. Sitografia: pp. 34-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Aug 2023 15:18 |
| Last Modified: | 01 Aug 2023 15:18 |
| URI: | https://tesi.luiss.it/id/eprint/36213 |
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