Neuromarketing: between innovation and abuse of free will

Marcon, Jacopo (A.A. 2021/2022) Neuromarketing: between innovation and abuse of free will. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 35. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Technological revolution. Introduction to traditional marketing. Introduction to neuromarketing. Introduction to neurodcience. Neuroscience and marketing. Fields of application. Tools and appliances. Scientific tools and methods. Brain scanning and imaging. Behavioural & bio-physiological indicators. Neuromarketing and ethics.


Bibliografia: p. 33. Sitografia: pp. 34-35.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Donato, Carmela
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 01 Aug 2023 15:18
Last Modified: 01 Aug 2023 15:18


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