Sport marketing and athlete sponsorship
Arpinelli, Costanza (A.A. 2021/2022) Sport marketing and athlete sponsorship. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 47. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is sport marketing? Definition and description of sport marketing unique characteristics. The sport marketing. Sport consumer. Sport products. Sport promotion and sponsorship. Promotion strategy defined. Sport sponsorship.
References
Bibliografia e sitografia: p. 46.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Aug 2023 15:22 |
| Last Modified: | 01 Aug 2023 15:22 |
| URI: | https://tesi.luiss.it/id/eprint/36214 |
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