Sport marketing and athlete sponsorship

Arpinelli, Costanza (A.A. 2021/2022) Sport marketing and athlete sponsorship. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 47. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


What is sport marketing? Definition and description of sport marketing unique characteristics. The sport marketing. Sport consumer. Sport products. Sport promotion and sponsorship. Promotion strategy defined. Sport sponsorship.


Bibliografia e sitografia: p. 46.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 01 Aug 2023 15:22
Last Modified: 01 Aug 2023 15:22


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