Fendace: un’efficace strategia di co-branding
Fattorusso, Immacolata (A.A. 2021/2022) Fendace: un’efficace strategia di co-branding. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Bachelor's Degree Thesis]
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Abstract/Index
L’importanza della marca. Il significato della marca. Marca e impresa. Marca e consumatori. Brand authenticity. Brand experience. Il co-branding. Le alleanze tra imprese. Il co-marketing. Il co-branding. I benefici del co-branding. Il caso Fendace. Moda e co-branding. Fendi. Versace.
References
Bibliografia: pp. 52-53. Sitografia: pp. 54-55.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Aug 2023 12:47 |
| Last Modified: | 28 Aug 2023 12:47 |
| URI: | https://tesi.luiss.it/id/eprint/36295 |
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