Influence of family firm reputation on consumer preferences: Ferrero case study

Grimaldi, Isabella (A.A. 2021/2022) Influence of family firm reputation on consumer preferences: Ferrero case study. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 67. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (2MB) | Request a copy

Abstract/Index

Theoretical background and hypotheses. Organizational identity, corporate reputation and stakeholders’ perceptions. Family firm brand reputation and consumer preferences. Methods. Data collection. Data analysis. Case study Ferrero. Ferrero’s company history. Ferrero and the confectionary market. Ferrero’s CSR approach. Ferrero marketing strategy and crisis management. Ferrero SWOT analysis.

References

Bibliografia: pp. 36-41.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair: Corporate strategy
Thesis Supervisor: Jell-Ojobor, Maria
Thesis Co-Supervisor: Berkovitch, Jonathan
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 29 Aug 2023 10:27
Last Modified: 29 Aug 2023 10:27
URI: https://tesi.luiss.it/id/eprint/36339

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item