An empirical study of adaptation and standardization practices for European SMEs in the fashion sector
Marsala, Isabella (A.A. 2021/2022) An empirical study of adaptation and standardization practices for European SMEs in the fashion sector. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 61. [Master's Degree Thesis]
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Abstract/Index
International strategy. Knowledge transfer in an international context. International strategy for SMEs. Corporate social responsibility (CSR). Standardization and adaptation. International environmental framework. 4Ps of marketing strategy. Standardization and adaptation pros and cons. Fashion international marketing strategy. Hypotheses. Methodology. Defining the questions. Results. Hypotheses verification.
References
Bibliografia: pp. 58-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | Dello Russo, Silvia |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Sep 2023 13:37 |
| Last Modified: | 05 Sep 2023 13:37 |
| URI: | https://tesi.luiss.it/id/eprint/36404 |
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