La crescita della Brand Equity attraverso delle partnership internazionali

Petrone, Silvia (A.A. 2008/2009) La crescita della Brand Equity attraverso delle partnership internazionali. Tesi di Laurea in Strategie d'impresa, LUISS Guido Carli, relatore Francesco De Leo, pp. 173. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


La marca e il suo valore. La costruzione della Brand Equity. I Brand globali. Gli accordi per la crescita della Brand Equity.


Bibliografia: pp. 171-173.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Strategie d'impresa
Thesis Supervisor: De Leo, Francesco
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2008/2009
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 21 Apr 2011 17:48
Last Modified: 19 May 2015 22:42


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