The impact of payment methods and coupon vouchers on GPV and quantity purchased in a marketplace platform: Katoo case study
Adami Carbonara, Alberico (A.A. 2021/2022) The impact of payment methods and coupon vouchers on GPV and quantity purchased in a marketplace platform: Katoo case study. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Evangelos Syrigos, pp. 79. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Platforms. Digital payments. Credit and debit cards. Bank transfers. BNPL. Coupons. Data collection and analysis. Methodology. The influence of coupon vouchers. The relationship between payment methods and the use of coupon vouchers. the influence of payment methods.
References
Bibliografia: pp. 77-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Syrigos, Evangelos |
| Thesis Co-Supervisor: | Jell-Ojobor, Maria |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Sep 2023 15:17 |
| Last Modified: | 14 Sep 2023 15:17 |
| URI: | https://tesi.luiss.it/id/eprint/36483 |
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