Marino, Maria Desiree (A.A. 2022/2023) Neuromarketing abreast with the digital world. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 61. [Bachelor's Degree Thesis]

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Abstract/Index

Digital world. Digital transformation. From traditional marketing to digital one. Digital marketing: what is it? The social media marketing. Neuromarketing. MArketing psychology. Neuromarketing analysis tools. Where are the ethical limits? Digital neuromarketing. Conversion rate optimization. The psycology of web design. The AD as an answer to a client's question. From theory to practice: business cases.

References

Bibliografia: p. 54. Sitografia: p. 55.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Digital marketing transformation & customer experience
Thesis Supervisor:	D'Ambrosio, Daniele
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Sep 2023 10:42
Last Modified:	27 Sep 2023 10:42
URI:	https://tesi.luiss.it/id/eprint/36547

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