An analysis of nudge theory, greenwashing and their application to the fashion industry
Giorgioni, Isabel (A.A. 2022/2023) An analysis of nudge theory, greenwashing and their application to the fashion industry. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 61. [Bachelor's Degree Thesis]
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Abstract/Index
Nudge theory and its application to the fashion industry. The collapse of homo economicus. Nudge theory: a general definition. Choice architecture. Libertarian paternalism. Critiques. nudging techniques applied in the fashion industry. The greenwashing strategy and its application in the fashion industry. Greenwashing application in the fashion industry. Greenwashing campaigns realized by brands. The exploitation of third world Countries by the fashion industry. The long-term risks of perpetuating greenwashing. the 7 sins of greenwashing. How to moderate greenwashing. Green nudging: the instrument to overcome greenwashing. Green nudges: a general definition. Typologies of green nudges. Corporate social responsibility (CSR) and creating shared value (CSV). Slow fashion.
References
Bibliografia: pp. 50-56.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Oct 2023 09:37 |
| Last Modified: | 24 Oct 2023 09:37 |
| URI: | https://tesi.luiss.it/id/eprint/36676 |
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