How To build an effective social media marketing campaign
Vanunu, Yifat (A.A. 2022/2023) How To build an effective social media marketing campaign. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 87. [Bachelor's Degree Thesis]
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Abstract/Index
Social media marketing. Marketing funnel. Inbound marketing. Marketing metrics. Content marketing. The impact of social media campaign on business growth. General statistics on the impact of SMM on businesses and ROI. Case study-Nike. How to build an effective social media marketing campaign. Define the goals. Identify the channels to use. Plan the strategies. Choose the metrics to monitor. Create a content calendar. Engaging and monitoring during a campaign. Analyze the campaign results.
References
Bibliografia: pp. 78-87.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Oct 2023 09:11 |
| Last Modified: | 26 Oct 2023 09:11 |
| URI: | https://tesi.luiss.it/id/eprint/36734 |
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