Fashion in the age of the metaverse: a study of luxury brands' transition to virtual spaces: Cases of Gucci and Balenciaga
Cessari, Maria Carolina (A.A. 2022/2023) Fashion in the age of the metaverse: a study of luxury brands' transition to virtual spaces: Cases of Gucci and Balenciaga. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 66. [Bachelor's Degree Thesis]
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Abstract/Index
Evolution of the fashion and luxury industry. The impact of Covid-19 in the sector. The development of e-commerce. New marketing frontier. The launch of Metaverse and NFTs. Fashion industry inside the metaverse’s mindset. Innovative marketing strategies. Brands’ approach toward NTFs. Study cases of Gucci and Balenciaga. Study case: Gucci. Study case: Balenciaga.
References
Bibliografia: pp. 55-66.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Oct 2023 09:26 |
| Last Modified: | 26 Oct 2023 09:26 |
| URI: | https://tesi.luiss.it/id/eprint/36736 |
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