Semprini, Federica (A.A. 2022/2023) Marketing and the metaverse: the future for the fashion industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 67. [Bachelor's Degree Thesis]

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Abstract/Index

What is the metaverse? Definition. Technologies and characteristics that make the metaverse. Existing forms and players of the metaverse today. Opportunities and future developments. Risk and controversies. Marketing in the metaverse. Marketing opportunities in the metaverse. Possible negative aspects of marketing in the metaverse. Real-life marketing practices of brand in the metaverse. Fashion brands and the metaverse. Initiatives made by luxury and non luxury brands in the metaverse. How the fashion industry can exploit marketing in the metaverse.

References

Bibliografia: pp. 63-67.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Oct 2023 09:43
Last Modified:	26 Oct 2023 09:43
URI:	https://tesi.luiss.it/id/eprint/36739

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