Green marketing: what it is and its influence in the fashion industry
Perone, Federico (A.A. 2022/2023) Green marketing: what it is and its influence in the fashion industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 77. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Global warming and the business environment. The climate crisis and overshoot day. Solutions. The business environment. green marketing. Green marketing, what it is and how it evolved. Strategic green marketing and operational green marketing. Greenwashing. Why are companies adopting green marketing. Green marketing in the fashion industry. The fashion industry and its sustainability challenge. Sustainable initiatives in the fashion industry. The role of green marketing in the fashion industry. Fast fashion. Case studies.
References
Bibliografia: pp. 69-77.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Oct 2023 10:17 |
| Last Modified: | 26 Oct 2023 10:17 |
| URI: | https://tesi.luiss.it/id/eprint/36742 |
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