Sassano, Marco (A.A. 2022/2023) Brewing a sustainable future: exploring differentiation strategies for growth and sustainability in the craft beer industry. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 42. [Bachelor's Degree Thesis]

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Abstract/Index

The craft beer niche. The choice between craft and industrial beer. The importance of production from the ground up. Market analysis factors and approaches. The power of differentiation. The crucial need for integration. The mind of a consumer. Sustainability and CSR. History and development of CSR. ESG vs CSR. Sustainability within the sector. Case study: Atoms Brewing. History. The struggle and payoff of sustainable production for a small firm. The applied business model of the firm. The future of the firm.

References

Bibliografia: pp. 40-42.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	31 Oct 2023 09:24
Last Modified:	31 Oct 2023 09:24
URI:	https://tesi.luiss.it/id/eprint/36787

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