Product scarcity strategies and consumers’ reactions in the fashion and luxury sectors: the combined role of the perceived aesthetic appeal and status consumption orientation
Cicerchia, Francesco (A.A. 2022/2023) Product scarcity strategies and consumers’ reactions in the fashion and luxury sectors: the combined role of the perceived aesthetic appeal and status consumption orientation. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 49. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (692kB) | Preview |
Abstract/Index
Theoretical background. Product scarcity. Status consumption orientation. Perceived aesthetic appeal. Consumers' willingness to buy in fashion-based settings. Hypothesis and model. Materials and method. Materials and method. Sample and procedure. Questionnaire. Results. Discussion and implication.
References
Bibliografia: pp. 42-49.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Sestino, Andrea |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2023 09:36 |
| Last Modified: | 02 Nov 2023 09:36 |
| URI: | https://tesi.luiss.it/id/eprint/36854 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
