Benetti, Filippo (A.A. 2022/2023) Digital transformation in the automotive industry: the Mercedes case. Tesi di Laurea in Io & competition theory, Luiss Guido Carli, relatore Gian Luigi Albano, pp. 46. [Bachelor's Degree Thesis]

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Abstract/Index

What is digital transformation? Overview of the automotive industry today. Digital transformation in the automotive industry and its impact. Mercedes-Benz's digital transformation journey. The impact of Mercedes-Benz's digital transformation on its competitive performance.

References

Bibliografia: pp. 44-46.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Io & competition theory
Thesis Supervisor:	Albano, Gian Luigi
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	08 Nov 2023 14:29
Last Modified:	08 Nov 2023 14:29
URI:	https://tesi.luiss.it/id/eprint/36924

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