Evaluating the impact of non-fungible tokens (NFTs) on marketing strategies
Proietti Cerquoni, Leonardo (A.A. 2022/2023) Evaluating the impact of non-fungible tokens (NFTs) on marketing strategies. Tesi di Laurea in Blockchain and cryptocurrencies, Luiss Guido Carli, relatore Massimo Bernaschi, pp. 26. [Bachelor's Degree Thesis]
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Abstract/Index
Non-fungible tokens (NFTs): basic concepts and technology. From blockchain to NFT: the digital art revolution and the new frontiers of technology. Definition and characteristics of non-fungible tokens. The history of NFTs. Are NFTs a bubble or a great opportunity? The NFT market: overview and recent trends. NFT as a marketing tool. Evolving of digital marketing: how NFTs are changing the concept of ownership and property. The use of NFTs in marketing campaigns. The rise of crypto-marketing. Case studies: NFT and marketing in action. Case study 1: Gucci case study: NFTs in the fashion industry. Case study 2: NFT marketing risks: Porsche's case. Case study 3: Kings of Leon's NFT album release.
References
Bibliografia: pp. 24-26.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Blockchain and cryptocurrencies |
| Thesis Supervisor: | Bernaschi, Massimo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Nov 2023 14:37 |
| Last Modified: | 23 Nov 2023 14:37 |
| URI: | https://tesi.luiss.it/id/eprint/37025 |
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