Mapping the metaverse: interdisciplinary insights and experimental studies into its implications in the development of attitudes, emotions and behaviors towards high-end fashion products
Della Sala, Irene (A.A. 2022/2023) Mapping the metaverse: interdisciplinary insights and experimental studies into its implications in the development of attitudes, emotions and behaviors towards high-end fashion products. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 122. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Beyond physical and virtual worlds: evidence from a systematic literature review and bibliometric analysis on the effects of the metaverse on the new marketing frontiers. Materials and methods. Results. General discussion. Sustainability perceptions of high-end fashion products in the metaverse: a comparative investigation on different media settings. Theoretical background and research hypothesis. Materials and methods. Beyond the virtual realm: an introductory investigation on inward and outward emotional responses to sustainable fashion products in the metaverse. Theoretical background and research hypothesis. Materials and methods.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Dec 2023 16:27 |
| Last Modified: | 05 Dec 2023 16:27 |
| URI: | https://tesi.luiss.it/id/eprint/37240 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
