The power of avatar marketing: enhancing customer experience
Vadalà, Ornella (A.A. 2022/2023) The power of avatar marketing: enhancing customer experience. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 82. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Theoretical background. Online customer experience. The metaverse. Augmented reality. Virtual reality. Luxury fashion brands in the metaverse. Avatars. Gamification and avatars. Literature review. Current and expected trends in the metaverse. Research questions. Analysis and methodology. Hypothesis. The study: methods and objectives. Participants and sampling procedure. Results.
References
Bibliografia: pp. 67-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Dec 2023 16:48 |
| Last Modified: | 05 Dec 2023 16:48 |
| URI: | https://tesi.luiss.it/id/eprint/37243 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
