Francavilla, Viviana (A.A. 2022/2023) The exclusivity and accessibility paradox: the metaverse and luxury brands. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 99. [Master's Degree Thesis]

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Abstract/Index

Digitalization. The market. The metaverse and the luxury sector. The definition. The characteristics. Technological components of the metaverse. Marketing and metaverse. Theoretical framework. Literature review. The prisma methodology. The origin. Metaverse and its application. Benefits. Risks. Research gap. Data analysis. Methods. Data collection. Data analysis. Managerial implications. Limitations and future research.

References

Bibliografia: pp. 64-73.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	06 Dec 2023 14:52
Last Modified:	06 Dec 2023 14:52
URI:	https://tesi.luiss.it/id/eprint/37246

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