Giustozzi, Diego Maria (A.A. 2022/2023) The trust: relationship between bank and customer in the digital age. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 106. [Master's Degree Thesis]

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Abstract/Index

The bank-customer relationship: from a branches-based approach to its recent dematerialization. Volumes and profits: the performance-driven banking system of the 1990s relying on territorial proximity. What do banks really need? A renewed interest in the relational approach and a customer-centric-service model. After the subprime crisis comes digital transformation: the bank-consumer relationship happens in a phygital environment. Why do relationships matter? Review of the extant theoretical literature. Could we really speak of a "paradigm shift": the contrast and complementarity of the transactional and relational models. The flywheel model: the potential downfall. Rewards, recognition and brand romance are still relevant in the new millennium? Research methodology. Research design developed: construct and items. Data collection process. Data anlysis, finding and discussion.

References

Sitografia: p. 69. Bibliografia: pp. 70-73.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Pierini, Lucia
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	06 Dec 2023 15:37
Last Modified:	06 Dec 2023 15:37
URI:	https://tesi.luiss.it/id/eprint/37248

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