Exploring the influence of a blockchain-based traceability label on consumer's purchase intention in the food service industry: a field research on the mediating role of perceived quality and the moderating role of hedonic versus utilitarian product
Stoto, Chiara (A.A. 2022/2023) Exploring the influence of a blockchain-based traceability label on consumer's purchase intention in the food service industry: a field research on the mediating role of perceived quality and the moderating role of hedonic versus utilitarian product. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 107. [Master's Degree Thesis]
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Abstract/Index
Blockchain technology architecture. Blockchain types. Bloskchain characteristics. Supply chain in the food industry. Blockchain-enabled food supply chain. Food retailing. Conceptual frameworks. Literature review. Knowledge gap. Research questions, hypothesis development & framework. Analysis and results. MEthodology. Pre-test.
References
Bibliografia: pp. 61-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Dec 2023 12:33 |
| Last Modified: | 11 Dec 2023 12:33 |
| URI: | https://tesi.luiss.it/id/eprint/37253 |
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