Elevating customer experience in the fashion and luxury industry: the impact of a customer platform on the customer decision journey
Di Balsamo, Maria Assunta (A.A. 2022/2023) Elevating customer experience in the fashion and luxury industry: the impact of a customer platform on the customer decision journey. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 80. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Issues. Market context and trends. A new customer experience. The role of technology. Benchmarking with other industries. Benefits of implementing a new customer experience solution. Research structure. Theoretical framework. Literature review. Knowledge gap. Research questions. Research framework. Methodology.
References
Bibliografia e sitografia: pp. 56-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Dec 2023 12:50 |
| Last Modified: | 11 Dec 2023 12:50 |
| URI: | https://tesi.luiss.it/id/eprint/37255 |
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