The importance of brand communication in a city context: an explorative analysis with reference to Amsterdam, Copenhagen, and Hamburg
Perugini, Flavia (A.A. 2022/2023) The importance of brand communication in a city context: an explorative analysis with reference to Amsterdam, Copenhagen, and Hamburg. Tesi di Laurea in City branding and tourism, Luiss Guido Carli, relatore Stefano Franco, pp. 186. [Master's Degree Thesis]
|
PDF (Full text)
Download (12MB) | Preview |
Abstract/Index
A theoretical review of the place brand concept. Brand and branding: an in-depth look. Introduction to place branding. Characteristics of place brands and the bond with place complexity. Strategies for place brand communication. Research design and methodology. The research method. A multiple case study analysis. Data collection. Data analysis and comparison. Case description. Case analysis. Amsterdam. Copenhagen. Hamburg. Comparison and case studies.
References
Bibliografia: pp. 161-169.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | City branding and tourism |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Guahk, Youngah |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2023 10:23 |
| Last Modified: | 19 Dec 2023 10:23 |
| URI: | https://tesi.luiss.it/id/eprint/37351 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
