The impact of the metaverse on the luxury industry
Guaraglia, Virginia (A.A. 2022/2023) The impact of the metaverse on the luxury industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 108. [Master's Degree Thesis]
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Abstract/Index
Industry 4.0: innovation and technology. A new sales and communication channel: the metaverse. The revolution in the luxury industry. The case of Mercedes-Benz. Research structure. Theoretical framework. Literature review. Research question and hypothesis. Methodology, analysis and findings. Data collection. Sample. Data analysis. Hypothesis testing. Findings. Theoretical contributions & managerial implications.
References
Bibliografia: pp. 88-89. Sitografia: pp. 90-97.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 09:34 |
| Last Modified: | 09 Jan 2024 09:34 |
| URI: | https://tesi.luiss.it/id/eprint/37404 |
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