The omnichannel strategy: how luxury brands can successfully implement a seamless and cohesive customer journey

Griva, Elisabetta (A.A. 2022/2023) The omnichannel strategy: how luxury brands can successfully implement a seamless and cohesive customer journey. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 125. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (2MB) | Request a copy

Abstract/Index

The luxury industry market. Omnichannel. Customer journey. Research structure. Theoretical framework. Literature review. Research question and hypothesis. Methodology. Constructs & items. Sample. Data collection. Data analysis. Analysis & findings. Descriptive analysis. Factor analysis. Hypothesis testing. Findings. Theoretical contributions & managerial implications.

References

Bibliografia: pp. 107-113.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 09 Jan 2024 10:25
Last Modified: 09 Jan 2024 10:25
URI: https://tesi.luiss.it/id/eprint/37410

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item